Study On The Coordination Mechanism Of Tanboocel Union

In the rapid development of global economic integration era, management guruPeter F Drucker said:" the competition among the enterprises is the product ofcompetition but the business model competition". People’s idea, social environment, theshortage of resources, ecological change...... Alliance does well resource integrationbusiness model. At present domestic and foreign research but the actual operation is notmuch, and/or successful case of not more than. As an organizational innovation,strategic alliance aims to create and share a growing larger market target, has become amodern enterprise to strengthen its competitive advantage important means. Horizontalsuch as resource in terms of OPEC (English abbreviation OPEC) on the world oilresources assist control, longitudinal Japan east industry clusters which are relativelysuccessful business model. While tanboocel Union (China Textile Tanboocel IndustryFederation) did indeed create China with independent intellectual property rights ofestablishment of the upstream and downstream industry chain integration, improve theutilization rate of tanboocel resources and promote the sustainable development oftanboocel textile industry. With the development of tanboocel industry and industrychain integrity, tanboocel union is currently very successful a business model, and theState Development and Reform Commission, the textile industry and the relevantdepartments of the strong support and attention.Strategic alliance has successful cases but there are also many ended in failure,learn from past strategic alliance most ended in failure lesson is to coordinate, trustissues, tanboocel Union while at home and abroad, has a certain degree of visibility, butalso appeared a decline in efficiency, market reaction and slow development of signs ofslowing down. How to solve the problem of the sustainable development of stimulativetanboocel Union has been placed before.I was founded in tanboocel union initiated one, from2005started from scratch, this industry development how to also feel responsibility is major. Union members from24tothe current97, tanboocel fiber from the annual sales of2000tons to the present annualsales of40000tons. Through the tanboocel alliance is effective for China s textileindustry development provides a very innovative model in cotton, linen, wool, silk, afteradding the fifth elements of tanboocel. Tanboocel resources and effectively used in thetextile industry to solve textile raw materials and1800000000mu of arable land ofcontradictions, and improved the living standards of farmers in remote tanboocel area,increase the income of farmers. Raise the utilization rate of resources, solve textile rawmaterial resource is important strategic significance.Through the tanboocel union coordination mechanism analysis, discussed thedevelopment train of thought in tanboocel Union, establish coordination mechanism oftanboocel union overall framework is established under the four specific conceptualmodel: Product development coordination mechanism model of coordinationmechanism model, brand, price decision coordination mechanism model, marketchannel coordination mechanism modelThrough the research to find a more scientific alliance coordination mechanism,find out the tanboocel alliance success while seeing the lack of elements. Use thecompetitive advantage theory, symbiosis theory, the theory of value chain to analyzetanboocel Union, scientific design, reasonable, effective coordination mechanism oftanboocel union concept model, straighten out the tanboocel Union Congress, UnionCouncil, chairman and vice chairman, secretary department, product design center,product development center, product display center, information center, product andproduct market, brand, interest relationship and coordination process, then the tanboocelunion development proposals and measures for improvement. Strategic alliance is oftenbecause of the interest, often because of the interest points. The members of thecoalition parties, formed a strategic alliance in order to obtain greater economic benefits,thus the Union for the coordination of the interests of all parties of distributive justicehas become one of the key factors for success. In communication, coordination of theprocess to ensure that the distribution of cooperation benefits relative fairness, achievetanboocel union members and shall receive the benefit of the symbiotic relationship, as the tanboocel union sustainable development enhancing motivation.This article through the use of competitive advantage theory, symbiosis theory,value chain theory to the alliance coordinated mechanism were studied, the results willbe helpful to promote the healthy and sustainable development of tanboocel alliance atthe same time as the other enterprise and industry to provide reference. Enableenterprises to establish a stable strategic cooperative relations, realize thecomplementary advantages, resource allocation, for enterprise and industrydevelopment has important strategic meaning.