Analysis Of The Marketing Channel Of Enterprise Development And Change In Time-spatial Perspective

Nowadays the product coessential change increasingly serious, the marketing channel is way that the producer serves the consumer. As new channel mode emerge constantly with the development of time, How to select marketing channel and how to grasp sales channel change becomes particularly important to enterprise. According to their products and the characteristics of business how to establish suitable channel model becomes one problem of the enterprise.The marketing channel is a concept of management. On mechanism of action economics study more complete and thorough compared to management. According to Philip Keller’s explanation to marketing channels, there are three main effects to marketing channels:time effect, place effect, the ownership effect. The most essential effect of marketing channel links with time and space closely. Marketing channel is a important part of marketing strategy which has obvious spatial and temporal, so spatial and temporal factors play an important role in its reform and development process.This article focuses on the change of marketing channels and development using time-spatial analysis. After explanation of the correlation concept of time-spatial, the article put forward three channels development proposition:Customer value of time has an important influence on market channel innovation; Manufacturer should coordinate time distance and transportation cost relationship; The channel’s basic function is to meet the requirements of time-spatial. The article put forward the marketing channel current change in four trends:flat, diversified, interactive and personalized.This article focuses on the change of marketing channels and development using time-spatial analysis. After explanation of the correlation concept of time-spatial, the article put forward three channels development proposition:Customer value of time has an important influence on market channel innovation; Manufacturer should coordinate time distance and transportation cost relationship; The channel’s basic function is to meet the requirements of time-spatial. The article put forward the marketing channel current change in four trends:flat, diversified, interactive and personalized.