Research On Marketing Channel With Time Windows Of The Tyre Logistics Distribution

With China economy's persistent development, new competition and new blueprint for the success of the law will continue to emerge. A customer-centric era has arrived. Through marketing activities and building the effective marketing channels and to achieve better customer value and enterprise value of the unity, become business practice of the moment.Followingly, the dissertation discusses on the market and discusses how to set up a marketing channel with competitive advantages to guarantee the effective connection between tyre producers and customers. The writer also discusses how to develop the advantages of the channel, and suggests the enterprises choose suitable functions to strength the marketing advantages according to their own characteristics.The trend of tyre industry and the importance of the building market channel are analyzed in the desertion. Following of that, the relationship between logistics and marketing are introduced. The definition, function and developing of logistics and logistics distribution are summed. In the process of logistics distribution Adoption of appropriate vehicle routing is a most important job of distribution operation. Vehicle routing can fall inventory cost, fall distribution cost, boost server quality and boost economical benefit.And then, the optimization of transportation is systematically analyzed. Then the suitable algorithms mode of tyre distribution routing issue is built. Nowadays Algorithms that are used to settle VRPTW have exactitude arithmetic and Heuristics. Heuristics have become an important arithmetic to settle VRPTW.And then, optimization is the principle of the ant group algorithm. To overcome the default of stagnation and convergence speed slow, an improved MAX-MIN ant system is present, which is the best precept of settling VRP, TSP and QAP nowadays.In accordance with the optimized tyre logistic distribution mode, the deliver operation is calculated by MMAS in practice in order to find out the most proper arrangement of vehicles and routes of the Sinotrans Dalian Company for carrying out effective tyre parts movement for the sake of real-time management on spare parts distribution,...