The Central Research Corporate Social Responsibility Problem

Performance of social responsibility by enterprises is an inevitable demand for thedevelopment of our age. As a trend of promoting harmonious development of enterprises,society and environment, the performance of social responsibility has received high concernsand support from the government, society and enterprises. In recent years, issues related withcentral enterprises social responsibility have been reported in media frequently. The centralenterprises are the backbone of leading role in the state-owned economy and the solidfoundation of the rolling of our Communist Party, whose social responsibility issues havedrawn an extensive attention from both domestic and foreign countries.This paper consists of five chapters, from the national conditions of our country, thecentral enterprises status perspective, to the literature study, comparative analysis, case studyand other methods, the corporate social responsibility especially is central to the theory ofcorporate social responsibility and practice of exploratory analysis.The first chapter is the introduction. In order to central enterprise special social statusand their social responsibility more and more concerned by society as the background, putsforward the subject of this study is" the central issue of corporate social responsibilityresearch". Based on the theory and the practical significance analysis, elaborated the researchcenter of corporate social responsibility performance importance. This chapter focuses on thecomparative analysis of domestic and abroad on corporate social responsibility and currentsituation of the research of domestic corporate social responsibility research development,pointed out that China’s corporate social responsibility research though has made rapiddevelopment, but is still a long way to go.The second chapter is the central enterprises to fulfill their social responsibility theories.This chapter first describes the meaning of central enterprises, made clear our country as itsmain force vanguard of state-owned enterprises, the position and advantage and role of thecentral enterprises to fulfill their social responsibility; special and necessity undertook ananalysis, the central enterprises to fulfill their political, economic, moral, social responsibilityconnotation undertook analysing; the chapter points out that the central enterprises to fulfilltheir social responsibility is a long-term and arduous task, in this one process, to" adhere to acore, had handled two relations, adhering to the" three principles "; focuses on the centralenterprises as a whole, the individual and the persons in charge of central enterprises threeaspects need to assume social content of responsibility. Based on the above theoretical analysis, emphasizing the central enterprises to fulfill their social responsibility, is to adapt tothe complex and changeable international situation objective need, is to implement thescientific outlook on development and the inevitable choice of constructing harmonioussociety, is to enhance national competitiveness and ensure national economy safety mainthrust, is the important way to deepen the reform of state-owned enterprises, is adapted toeconomic globalization is the fundamental requirement of the development of the country, isthe route one must take social responsibility strategy service.The third chapter is the central enterprises to fulfill their social responsibility actualityand problem analysis. This chapter from three stages to the central enterprises to fulfill thesocial responsibility the paper reviews the development course in China, iron and otherrepresentative of the central enterprises as an example, on the" eleven five" since the centralenterprises to fulfill their social responsibility respect achievement especially on economicand social development of positive significance, with examples and data, the detailed analysisand elaboration. That the central enterprises in performing social responsibility has madegreat progress, has made an entire social enterprise. This chapter also focuses on the practicalanalysis of the central enterprises to fulfill their social responsibility exists in the process ofknowledge is not high, specific content is not clear, not into the evaluation system, laborrights and interests have not been effectively safeguard social public accountability, give greatpressure, social burden is overweight wait for seven aspects of problems and deficiencies,further emphasizing the central enterprise must constantly improve the ability to fulfill theirsocial responsibilities and level.The fourth chapter for multinational enterprises to fulfill their social responsibilityexperience. From ABB’s sand" green barrier", company" donate one dollar, send nutrition",Eli Lilly and company concern with diabetes public welfare undertakings, Nescafe companycreating shared value concept, Microsoft focuses on rural informatization and the migrantworkers training and other successful cases, analysis of the social responsibility shouldcombine enterprise oneself actual has focus, to have special operation mechanism, to correctlydeal with the investment and oneself development relations, to the social public accountability,pay attention to giving full play of the leading of public opinion of media role in theexperience of five respects.Chapter fifth to strengthen the central enterprises to fulfill their social responsibilitycountermeasure research. This chapter is also the goal of the whole, based on the theoreticaland practical analysis, the focus from government, enterprise, society three levels, put forwardto strengthen the central corporate social responsibility of pertinence and maneuverability strong measures. This chapter emphasizes the government should further accelerate thereform and reorganization of the central enterprises, to strengthen the supervision of thecentral enterprises to fulfill their social responsibilities, to the central enterprises to fulfill theirsocial responsibility into the performance evaluation of enterprise level category; to continueto improve the awareness of the importance of fulfilling social responsibility, to fulfill socialresponsibility into their development strategy and plan, to further improve the socialresponsibility of management system and system construction, establishing and perfectingenterprise social responsibility report system, give full play to the party organization in theconstruction of social responsibility in the political safeguard role; social level to the centralenterprises to fulfill their social responsibility to give an objective and fair evaluation, mediapublic opinion to strengthen the central enterprises to fulfill their social responsibility correctguidance.