The Study Of Corporate Social Responsibility

Corporate social responsibility and economic efficiency are not mutually exclusive relationship? This has been a subject to the business community and media hot topic."Corporate Social Responsibility (Corporate Social Responsibility, referred to as CSR)", this term originated in the United States since the20th century, highlighting the many subject areas in the West, an important concept, corporate social responsibility must go, beyond the requirements of corporate profits as the only goal of the traditional philosophy, emphasized in the production process of the human values of concern, emphasis on consumers, the environment, contribution to society, take responsibility from the business point of view of the relationship between business and social interaction to fully reflect. In recent year, along with the earthquake, melamine, food safety, production quality and other emergencies occur, corporate social responsibility is the Government’s request, is the call of the public, has become the core competitiveness of enterprises affected only, brand building and important factor for sustainable development. Socialist state-owned enterprises, especially the central enterprises is an important pillar of our national economy, state-owned assets in the same time increasing the value, but also assuming the party and the country given to the people. The important task entrusted to the community, actively taking up the business social responsibility. At present, China’s central enterprises have not yet established an effective social responsibility management system, social responsibility actions are lack of coordination in corporate strategy. The domestic theory of corporate social responsibility should be the limits of the scope of the lack of uniform standards. This paper analyzes the performance of corporate social responsibility at home and abroad on the theory and examples, the use of scientific concept of development, business strategy, management and other related theories, combining with China Aviation Oil Holding Company for analysis, research new era of central corporate social responsibility and development of the content trends, and to fulfill their social responsibility to explore ways and means. I hope this research can, serve, as more and more willing to accept and fulfill corporate social responsibility central enterprises processing and better coordination of social responsibility and economic relations between the interests of providing some valuable reference and learning.