With Technology Innovation As The Forerunner Of Yankuang Group Internationalization Strategy Research And Practice

In the background of the global economy-integration, the optimized allocation ofthe global resources and multinational management are necessary for the coal industry.At present, the Yanzhou Mining Company is in the important period when theresources is decreasing and is very difficult to maintain so that it is necessary tocarry out the strategy of“going out”。This research is to improve and lengthen the chain of the coal industry ofYanzhou Mining Company, exalt the core competition ability, and advance sustainabledevelopment capability. This paper firstly reviews the development of technologyinnovation and internationalization of Yanzhou Mining Company, points out that oneof the successful experiences for innovative development is in its adherence to scienceand technology to promote coal strategy, relying on technological innovation,cultivating and enhancing the core competitiveness of enterprise, strengthening andexpanding coal industry, and laying solid foundations for its internationaldevelopment. Secondly, the author analyzed the inner and outer living circumstancesof the international development. Introduce and stress the series advancements andachievements in the areas of the technological innovations, system construction, talentconstruction and culture construction, and then analyzed the internationaldevelopment strategy train of thought, target, route and key points. Thirdly, the authorillustrated the internationalization structure in seven aspects of strategic researchsystem, technological innovation system, human resources system, capital operationsystem ,etc .And then points out that technological innovation is the guide and key forenterprise’success. Finally, from the practice of international development withtechnological innovation as a guide for Yanzhou Mining Company the author summedup the six enlightens which are brought to us.In a word, though the research of implementation of Yanzhou Mining Companywith technology as forerunner of the international strategy, it is of strategic meaningfor Yanzhou Mining Company to adjust its strategic layout and industrial structure,strengthen its international competition ability, and explore a road of the developmentof modern coal industry influencing greatly.