| Recently, with the development of China’s capital market, statistics show that China has been the liveliest private equity market. Many of the business’funds turned into the venture capital market to seek of the project, because of it’s high yield. However, this situation made the project scarcity, and the price of the project highly, all of this, will boost the marginal risk. Further consolidation will be happened because of its fluctuation of the venture capital market. So, the key point is to work out relevant measures, and to know the venture capital industry’s competition station.This article drew conclusion by combining macro-environment、market- competition environment、internal resource & ability and using of the PEST analysis、Michael Porter’s five forces model、Swot analysis that Fortune Morgan Co.ltd should choose and take the development strategy of restoration, utilize its resource and advantage, adjust interior disadvantage, build essential ability. By organizing the strategy of Fortune Morgan Co.ltd will enhance its investment power. Therefore, it can get the target of resource & ability reinforcing and the promoting of competition ability.The company’s strategic position in the area is to build influential fund management and private equity platform, and make a three-year development plan and the strategic security measures. The significance of this article is that Fortune Morgan has the representative sample, which can represent present situation of many enterprises in our country. This article involves strategy of prevention and control mechanisms in the implement of strategy and the relevant indicators for the industry characteristics, it has some meaning for the small company. |
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