Cd Engineering Consulting Business Development Strategy Research

As an intelligent service business, engineering consultation functions as a pioneer in the whole course of project implementation. In the leading position in the project execution, engineering consultation is the precursor in the business scope of an engineering company and is in the upstream of the service value chain. By application of multi-disciplinary knowledge, experiences, modern technology and management methods, and adhering to the independent, scientific and justice principle, engineering consultation provides consultative services to government authorities and investors for making decisions on economic construction, project investment and implementation in order to improve both macro and micro economic benefits. Engineering consultation is of great importance in building a resource-efficient and environment-friendly society and keeping health, well-organized and rapid development of the national economy.The development of engineering consultation industry in China is full of struggles. For a long period of time, there had been only a concept of project survey and design without the concept of engineering consultation. In recent years, engineering consultation in China has developed a lot. The scope of engineering consultation industry is keeping on widening and some of rather powerful consultation enterprises have come forth. CD Company is one of them. It has become a large engineering company in China with top technologies and outstanding project references. Its engineering consultation quality and reference is in the leading position in China.The business scope of CD Company covers the whole course of project implementation starting from engineering consultation till engineering design, project lump-sum contracting and project construction management. However, due to the small contributions of the engineering consultation to the company’s income and profit, the Company does not pay enough attention to consultation business and therefore the engineering consultation development is relatively lagged behind, especially having zero contribution to overseas marketing, overseas business development and profits. As a matter of fact, as a precursor among the business of an engineering company, engineering consulting activity would greatly drive the other business (such as engineering design, project lump-sum contracting, project supervision and management etc.). Ignoring engineering consultation would lead to loss of lots of development opportunities.Such case is not unique in China. At present, engineering companies in China have made more research on the development strategy of project lump-sum contracting, while there is little study on engineering consultation development strategy. In recent years, as more and more foreign engineering companies have entered domestic market and investment system in China has got more deep reform, the competition in project construction market of China is becoming tenser day after day. In addition, as the government of China is vigorously implementing the strategy of "going out" and promoting full use of the favorable conditions in both domestic and overseas markets, to make investment abroad has become an important way to drive domestic technology, machinery and electric package equipment export, and more and more Chinese enterprises are endeavoring to open up overseas markets. Engineering consultation has great impact on the successful competition, especially competition for overseas projects of an engineering company.After looking up and reading large amount of related literature and integrating his own long-term working experiences, the author of this essay is trying to make discussion on future development strategy of CD Company’s engineering consultation business. This essay is comprised of seven chapters. The first chapter is the preface, which presents the background and topics of the essay and elaborates relevant theories to be used. The second chapter presents CD Company in more details, including a general introduction, presentation of business scope and overall development strategy of the Company. On basis of such presentation, the third and fourth chapters analyze and sum up the external environment and internal resources for CD’s engineering consultation business. As the consequence of this sum-up, the fifth chapter advises the development strategy of CD’s engineering consultation and the sixth chapter provides the measures and ways for implementation of the development strategy. The last chapter concludes the entire essay.Through research and argument, this essay intends to provide some guidance for CD’s engineering consultation development strategy, pushing forward CD’s consulting activities and in turn the overall company business, and at the same time to provide relevant reference for other similar companies struggling in the engineering consultation field.