Research On The Development Strategy Of The Engineering Consultation Enterprise After The Transition Period Of WTO

An excellent enterprise strategy is able to carry out a long-term program for the direction and tendency of the enterprise's development, so that the enterprise can fully exert its inner advantage during the change of the exterior commercial environment to promote the permanent and steady development. For engineering consultation enterprises after the transition period of WTO, they have encountered various difficulties. Meantime, the enterprises locate in the competitive intensely industry. Hence, it is important for the enterprises to make a clear, actual and guiding strategy for further development.This paper uses the theory and method of strategic management, industrial economics and business economics; takes the engineering consultation enterprise after the transition period of WTO as the study object. Through the case study of Shanghai Liangjia Engineering Consultation Co., the paper discusses the problem of the enterprise's development strategy.The paper analyzes the enterprise's external environment and internal condition firstly. Analyze the external environment from the aspects of the macroscopic environment, the industry environment and the main competitors' state and analyze the internal environment from the aspects of craft, product, finance, human resources and core value chain. Thus we can make clear the opportunity, the threat, the strength and the weakness.In the full consideration of the enterprise's internal and external condition, the paper designs the operate object, competitive strategy, core ability and functional strategy of the enterprise under the instruction of the mission and perspective. Through actively developing an international market, to carry out quickly promote of the business enterprise value, and acquire the approbation of international market. Through brand strategy, the business enterprise can gradually promote product quality, extend business enterprise popularity, on the foundation of quality, the business enterprise promotes brand value gradually and carry out its strategic target. Through human resource strategy to support the realization of strategic target.In order to guarantee the enterprise strategy implementation, the paper constructs the change of business enterprise organization structure, set up service customer for the business enterprise management style of core, strengthen the employee of company to encourage with the talented person store and practice the project manager's system. They all act on the implementation and control of the enterprise innovation.Finally, the paper elaborates the enlightenment function for the similar nature enterprise.