Resource-based Intergrated Development Of Luoyang Tourism

The quantitative and qualitative research methods are combinated to use in thisthesis.First,the Overview Resources and development of Luoyang tourism is explained,Second, the strengths, weaknesses, opportunities and challenges in the development ofLuoyang tourism are analysed,using the SWOT analysis. Third,The necessity andfeasibility of Resources integration are demonstrated.Integrated development of Luoyang tourism resources has been studied, There aremany kinds of tourist resource in Luoyang, but the scenic attractions which runningsmoothly and having high reputation are few.many tourism resources are invisibleandintangible,It can only be imagined through books, the city lack ancient and empireatmosphere. Also,the tourist resources belong to different departments and county,tourism development and management are disorder, co-ordination is difficult, overallefficiency of tourism is not obvious. We must be good at discovering tourism resources,Integrating the existing resources, appropriatly using the resources,realizing thrmaximum use value of tourism resource, So, the tourism industry could developrapidly and competitive.Proposed the contents of Luoyang tourism integration,Including strengthenLuoyang tourist center,build three characteristic tourism belt, create three themedtourism region, to integrate the spatial distribution of tourism resources.Prod thetourism products into five series of theme travel.Give the mode and opinion for thetravel line integration,List more than20toutipue touring lines.Define the Luoyangtourism image,determine the tourist market and sales channels reasonably,usingvarious marketing tools,exerting all kands of organizations’ promotion and marketingefforts,achieve the integration of tourism promotion and marketing.Adopte threeintegrated ways,form vertical,horizontal and mixed directions,using market andadministrative means to integrate tourism enterprises.Achieve the integration oftourism human resources,through the promotion of enterprise,school and researchinstitute integration.Finally,classify the Luoyang souvenirs according to the species,and goving three sales methods.Given the integration of tourism safeguards.Including establish the system ofcoordination mechanisms,and regional cooperation in tourism development.Plait thecity’s tourism plan, set up the mechanism of compensation benefit sharing in tourismdevelopment,Strengthen the tourism infrastructure, optimizing the soft environmentfor tourism development,and properly handing the development and protection oftourism resources.