Study On Optimization Of Rural Tourism In Urumqi

As the rural tourism of Urumqi County is only at the primary stage of development, the products andquality of tourism have appeared a series of problems at tourism destinations. In order to solve theseproblems,the optimizing and innovating of tourism products had to be provided.Only in this way can thesustainable development of tourism destinations be achieved.This paper points out that there existsproblems in the development of rural tourism products through investigation and analysis on thedevelopment of rural products at tourist destinations,and then put forward some optimization strategies.Thetheme of this paper focuses on the optimization and development of rural tourism products in Urumqi,andthis paper is divided into five parts.The first part is the introduction which explains the background,purpose and significance of the topic.The second part introduces that the rural tourism products are studiedat home and abroad and some related concepts of rural tourism products.The third part has carried on theanalysis on the demand market of rural tourism in Urumqi County.The fourth part analyzes thedevelopment status and existing problems of rural tourism products in Urumqi County.The fifth part carrieson the discussion on the development optimization of rural tourism products in Urumqi County.