Investigate And Researc H On Marketing Access Of Urumqi Agric Ulture P Roducts

As food safety issues come constantly into the market, customers’ demands of agriculture products has been gradually increased, and the requirement of marketing access has also been highly stated. However, compared with the actual demand, the existing system of agricultural market access, there is still a big gap. In light of all these above, the research on the effect of agriculture market access in Urumqi can never be understated.This paper analyzed present situation of market access of Urumqi, summarizing the existing problems in market access of Urumqi agriculture products. On this basis, have to investigate and analyze factors that influence agricultural market access in Urumqi process. Through the sampling survey over customers and salesmen of Urumqi, the facts that effect the market access of Urumqi agriculture products has been elicited, which include: effect to agriculture market access from self charac ters of customers, market access cognition of customers and salesmen.etc.Through analysis above, suggestions have been proposed to perfect the market access of Urumqi agriculture products:(1)Standardize market and carry out the strict access system.(2)St rengthen the market access propaganda to customers and conduct the consumption of quality tested agriculture products.(3)Lower the certification cost.(4)Strengthen supervision of Urumqi government.(5)Implement the scientific market access threshold of agriculture products.(6)Put forward the “overall advancement” strategy of brand development.