Research On Interaction Relationship Between Mandarin Duck And Butterfly School And Mass Media

The birth of any literary genre in history can not be separated from the mediumwhich overload it and the media which spread it, mandarin duck and butterfly school ofthe Republican period is no exception, the rapid rise and development of the mass mediain that time, made the formation and development of this group were more likely to bestigmatized as media, formed a unique cultural propagation phenomena. Now there are alot of research on this group inland, but most of them make a analysis on writers andtheir literary works of this group from the traditional literary sources, the research on theinteraction Relationship with Mass Media of it is few and far between, only odds andends can be found in some papers and academic writings.From the angle of communication, this article emphasize the countless ties onmandarin duck and butterfly school in its formation and development with Mass Media.The two are interactive, on the one hand, the development of mandarin duck andbutterfly school relies on extension and transmission of Mass Media. On the other hand,the reading torrent raised by mandarin duck and butterfly school facilitates gradualprogress and innovation of Mass Media, the two together created a cultural phenomenonwhich was flourishing.The full text is divided into five parts, the first chapter mainly discusses thepossibility that literati of mandarin duck and butterfly school can be deemed as China’sfirst generation of filmmakers and forming process, the second chapter introduces severalmain carriers of the literary works of mandarin duck and butterfly school, the thirdchapter introduces the main characteristics of the contents that it spread. the fourthchapter examines several types of audiences of this group, the fifth chapter analyzes theinfluence of mandarin duck and butterfly school.On this basis, discusses the Interactivefeatures between it and Mass Media from both positive and negative.