| In July2012, the China Internet Network Information Center (CNNIC) released the "30th China Internet Development Statistics Report". As of the end of June2012, the number of Internet users in China reached538million, Internet penetration rate of39.9%. With the increase in the number of Internet users in China and the popularity of internet use, network media showing a rapid change, more complex and profound impact on the internet public opinion. At present, China is in transition behind these problems accumulate superimposed network public opinion has become the focus of attention of the government and the community.Last year, Shifang, Qidong, Zhenhai, have taken place in the destruction of the project as opposed to the local built environment, and take to the streets to rally protest event. Later, the local government revoked those masses against the project. In these events, many local Internet users via mobile phones, computers and other on-site text, picture live, this information widely circulated through microblogging, forums, blog, causing more highly concerned. Xiamen PX project events from2007to2011, the Dalian PX project events, and then to the of Sichuan Shifang event and Qidong event, from the emotional point of view of the people, initially, Xiamen, Dalian people rational and peaceful manner "walk" to protest slowly start the upgrade Shifang clashes between police and Qidong public impact of the municipal building, public sentiment tends radical by the gentle, with the promotion and use of microblogging and other interactive platform for fast, the pressure of public opinion and the reality faced by the Government pressure is also growing, the environmental emergencies because of environmental problems caused by frequent trend. Since1996, such incidents plagued China’s annual growth rate of29%.2008Wenchuan Earthquake pain in Chinese, Yushu earthquakes caused2698people were killed in2010, the same year Zhouqu large debris flow occurred... in the beginning of this year, Yunnan Zhenxiong landslide accident caused46people were killed in the tragedy. Frequent due to environmental emergencies caused by natural disasters. Internet for its timeliness, openness, interactivity, and amplification characteristics of public opinion in China today has begin to express most active platform. International and domestic hot issues quickly to form a network of public opinion, and thus generate enormous social reality the pressure of public opinion,"fuse" unexpected environmental events, the "catalyst" and "propeller". With the development of new media technologies, the frequency of network public opinion greatly increased, the solution also increased the difficulty of how more effective response to network public opinion has also become an important issue.In this paper, the combination of research methods quantitative and qualitative analysis, to explore the mechanism of the formation of public opinion and propagation path of the network of environmental emergencies in the third chapter, and Zhenxiong, Yunnan landslide incidents network public opinion formation process with netizenspoint of view. The network of public opinion is a double-edged sword, in the fourth chapter, the two negative effects of environmental emergencies network opinion research:network rumors and public opinion in the network group polarization phenomenon. Performance theory analysis, Ningbo PX event "SWAT killed university student generation process and the negative impact of rumors, the Jiangsu Qidong event network public opinion group polarization phenomenon. In the fifth chapter, by the judge Jiangsu Qidong event ", Shifang, events in government public opinion response was lost, and proposed several strategies to guide environmental emergencies network public opinion:the establishment of a press release mechanisms, the establishment of public opinion, the anticipation mechanism, the establishment of the1Emergency mechanism. |
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