Development Strategy Of Chinese Small And Medium-sized Publishing Companies In The Post-restructuring Era

Since the reform and opening up, the establishment and improvement of the in-depth development of China’s economic reform and the socialist market economic system has brought dramatic changes in political, economic, cultural and social needs and social environment at the same time, China’s culturalindustry restructuring was also in full swing." Vanguard" of the Chinese publishing industry as a cultural system reform has achieved initial results, has been completed into enterprises publishing enterprises to further deepen the internal reform, the establishment of modern enterprise system, improve the corporate governance structure, and continuously push forward the internal mechanism innovation and reformenterprise restructuring, positive solution to the reform of the aftermath of the Chinese publishing industry as a whole have to enter the era of post-restructuring.Strategic management originated in the the the beginning of the20th century, experienced a nearly a hundred years of the development of, increasingly formed a a complete system. Strategic management as a business development direction of guidance related to the survival of enterprises, growing cause of concern and attention of the managers, and many scholars have also yielded good results in this area. But in small and medium-sized publishing enterprise development strategy is relatively weak, the results are relatively small. Especially in the face of restructuring the tide of the times, the the publishing market competition is particularly fierce, as an important part of China’s cultural market of small and medium-sized publishing companies will go from here has become an urgent problem, you also need in-depth study in this regard, which also makes this articlethe study has a certain value and significance.In this paper, the use of normative research methods and case study method, the introduction of a corporate strategy system, the era after the restructuring of China’s small and medium-sized publishing enterprise development strategy mode. First, the strategic management theory, cultural situation of reform and the reform of small and medium-sized publishing companies were reviewed. Second, the article published in the small and medium-sized enterprise development status and analysis of existing problems. Then, based on the corporate strategy system theoretical studies to build small and medium-sized the publishing enterprise development strategy model, also published on small and medium-sized enterprise development strategy mode realization of the related management issues were discussed. Finally, Lanzhou University Press in enterprise development strategies, for example, aims to publishing era after the restructuring of small and medium-sized enterprise development strategy system applications, provide a reference to the practice of many small and medium-sized publishing enterprise development strategy.