| With the rapid development of Internet technology, the network communication which to be regarded as the fifth big communication medium is increasingly developed. With the emergence of network transmission, the traditional news media entered a diversification period and the news website was emerged. News website satisfied the needof people by its characters such as abundant in information, active in the way of transmission, receive information in random, interact with audience in powerful way.With appearance of the concept of news website, the Uyghur language news websiteswas emerged afterwards which has been played a role of bridge in broadcasting, Thispaper mainly concerned about the contents analysis, layout analysis, team analysis, operate analysis and functional analysis of Uyghur language news website, in order to find out the existing problems occurred in development of Uyghur language news website and provide the corresponding solution measures to promote the future developement of Uyghur language news website. The problems of the Uyghur-language newswebsite in designing homepage are as following: lack of article sources, dullness inthe way of dissemination, using little multimedia, updating daily news in lowfrequency. In addition, most of the service part of news website is not set in a properlyway and lack in interaction with the audience and lack in economic income and thewebsite itself is not enough publicity. The corresponding trends include theconstruction of futuristic channels, focusing on home page design, diversify thecontent of the Uyghur-language website. The proposed measures of development areemphasis on page layout design and column design, enrich the content, strengthen thehypertext form of communication and interaction, enhance the service part, correctlyguide puplic opinion, attach importance to personal training and investment ofeconomic and technology, strenghthen the propaganda of the website, improve thesocial influence of the website for the its future development. |
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