Research On Business Strategy Of Hebei Great Wall News Website

In China, local news website has gone through more than ten years, from Web 1.0 to 2.0, from traditional media to SNS media, even to now Micro-blog,Weixin and mobile APPs. They have been always exploring the survival and development road because in internet industry it technology changes so rapidly. In this background, as Hebei Province News Portal, Great Wall Website faces all kinds of competition and challenges which are from other news website in same area, Hebei branches of Chinese Portal Website and vertical sub-station of specific industry leading Website. So, as Great Wall News Website traditional business still has much weakness, she must find a effective way out of danger and solving problems.Combined with Internet industry business strategy management and research of practical analysis,this thesis discussed the internet environment of the world and analyzed the internal and external environment of Great Wall News Website, using the Five Forces Model of Porter’s theory and SWOT Model, find the opportunity & threat, strength & weakness of Great Wall News Website innovative business development model. Meanwhile according to the present situation and problems, this essay proposed Great Wall News Website must increase the traditional business and strengthen IT power, try to run business diversely to ultimately aiming to enhance the core competitiveness. It also suggested spare no efforts to develop the Mobile Internet business is the only way of sustainable development.