The Business Mode And Brand Operation Of The "Super Voice Girl"

"Super Voice Girls" had been hold by Hunan Satellite Television Group, MengNiu dairying group and Shanghai E.E. Media Co., Ltd for three years. "Super Voice Girls" has already become a fixed business mode. The thesis emphasized the business mode and brand operation of "Super Voice Girls".First of all, the thesis analyses the business mode of "Super Voice Girls". This part includes the tactic of business marketing, interacted marketing and three-dimensional marketing. Secondly, the thesis analyses brand operation of "Super Voice Girls". This part includes the brand regulation; extending and go abroad. Based on these analyses, we want find a regular marketing pattern of "Super Voice Girls". This pattern could also be used for reference of China TV program.