Cultural Communication Function Of The Large-scale Conventions

With analyzing examples, making comparisons and reading many reference books, this research takes Peking Olympic Games and Shanghai World Expo for example, which are the representatives of the large-scale international conventions with the whole nation taking part in. The paper analyzes the cultural communication function of the international conventions to make out the new paths of the culture industry and give practical suggestions about Chinese international communication.The research is divided into five parts. The first part includes the background of this research and the research method as well as the literature review; the second part introduces the cultural communication function of the international conventions; the third part analyzes the communication effect of the large-scale conventions; the forth part introduces the enlightenments from Peking Olympic Games and Shanghai World Expo; the last part is the epilogue which includes the defects and the future research tendency.The international conventions are a great opportunity to display the new scientific achievements, set new image for the companies, win the market and gain the investments. More and more people come to realize the importance of its cultural communication. The international conventions, being a new type of the media and cultural carrier, provide an excellent stage for the cultural communication and civilization exchange.The conventions are hosted in China through which the outside world gets to know China better. As a new type of the media and cultural carrier, the international conventions are excellent opportunities to introduce the Chinese culture with many media focus and rich cultural resources. China has succeeded in hosting several international conventions such as the Olympic Games, the World Expo and so on which showed great Chinese cultural elements. The gorgeous opening ceremony of the Peking Olympics and the magnificent venues were so impressive. China sets a new image in the world which is open, civilized and harmonious.The popularizing Chinese workers make great contribution to the spreading of the Chinese culture and they are the nucleus who should take advantage of these conventions and make full use of them. With more and more large-scale international conventions hosted in China, we should learn from these conventions to make practical long-term Chinese culture international communication policies, provide rich sources of culture and volunteers, put forth new related products and try to find new approach to the Chinese communication, which will make Chinese culture more attractive and charming.