"red Classics" The Era Of Value And Communication Strategy Research

Since the1990s,the Red Classic again went into the sight of the people after years of silencewith the popular of the tape of the Red Sun and the reprint of the novel of the Red Classic.Specifically, the Red Classics has become the research focus of the academic community onceagain with the hit of the TV drama of the Red Classics and the hot of the red tourism. The RedClassics is being more and more popular with the strong spread.This paper aims to research theRed Classics,investigate the times value and the propagation situation of the Red Classics andpropose strategies to promote the spread of the red classic on the analysis of the propagationsituation.This paper includes the following three points:First,this paper summarizes the times value of the Red Classics from the macroscopicangle.It mainly contains that the Red Classics is the memory of the history of our national,is aneffective way to build an advanced socialist culture and is the important part of our culturalindustry.This part demonstrates the leading role of the red tourism to the economic developmentof the old revolutionary base areas through Case Study on Yinan County.Second,this paper surveys the propagation situation of the Red Classics based on aquestionnaire survey way.Analying the acceptance of the college students to the RedClassics,and their attitudes and evaluations can provide scienctific reference data for the researchof the propagation situation of the Red Classics and the reasons what restrict the development ofthe Red Classics.On the basis of the analysis of the questionnaire,the paper summarizes the newpropagation characteristics of the Red Classics,knows the propagation situation of the RedClassics and the problems in the process of the communication of the Red Classics.The proposedof these problems provide the basis for the provided of the communication strategy.Third,this paper puts forward appropriate and feasible advice to promote the spread of theRed Classics.Nowadays,there are many problems in the propagation of the Red Classics.It hinderthe spread of the Red Classics.Therefore,we must solve the problems in the propagation of theRed Classics in order to better promote the spread of the Red Classics.In order to solve theproblems in the propagation of the Red Classics,the author use the knowledge of theCommunication to raise the tactics from disseminators、content、media、audience、feedback tospread frequency.It mainly contains improving the enthusiasm and quality of the disseminators,innovating the content to raise the attractive of the Red Classics,making full use ofthe media,analyzing the audience’s psychology and grasping the needs of the audience, valuingthe feedback information,legitimately arranging the spread frequency.The auhter hopes topromote the spread of the Red Classics through the above measures.In a word,this paper syudies the times value, the propagation situation and thecommunication strategy of the Red Classics,and points out that the Red Classics still hasimportant times value in modern society,and presents a series of new communication features.However,the propagation situation is not optimistic and the results is not satisfactory becausethere are many problems in the process of the spread of the Red Classics.Above all theresearch,this paper puts forward suggestions and strategies to promote the spread of the RedClassics.