How To Exploit The Value Of Weibo In The Perspective Of The "Feed"

Absolutely, Sina Weibo is one of the most successful products in the Chinese Internet for these years. As a social network service(SNS) which best suits the actual conditions of China, Sina Weibo has changed the way to spread information in the real world, as while it’s experiencing the volatility and adjustment of ecological of content because of its strong inner drive.The paper will probe into the matching suitability between the information system and the product, and try to see how to exploit the value of Sina Weibo in this view. At first,the paper study the "feed"——the main information system of Weibo, and the positioning of the substation. On this basis, the paper propose one direction about how to dig out the value of massive amounts of daily life content in Weibo, that is to organize premium content in a certain format and to improve users activity.