The Benshan Media Operation Mechanism Advantages And Limitations Of Analysis

Being one of the important forces in China’s media industry, the media economicentities of private capital are to contribute media industrialization and diversificationunder the power. And judging from the history of the global media industry that isrelatively developed areas, the media economic entities with private nature also had apivotal position.Private media enterprises are special. They must follow the State on the basicprovisions of the radio and television industries. They also need to actively look forreasonable export to break through the system limitation, fulfilling their developmentin accordance with the principles of economics requirements as well as the marketrules. How to achieve the balance, continue to enlarge its resources, and overcometheir limitations, are the key elements of its long-term healthy development.Compared with Enlight Media, Huayi Bros. Media, and Focus Media, BenShanMedia is a rising star. However, it has been developing rapidly. With powerful brand,relatively high input and output, it has now become a successful example of privatemedia enterprise in China.Judging from the current state, the advantages and limitations of BenShan Mediaare apparent. Main advantages includes distinctive cultural products, mature productmarketing models, strong enterprise cohesion, and high brand value, while limitationsare mainly reflected in lack of rationality of capital operation, incomplete humanresource structure, and strong product limitations at this stage.Utilizing theory combined with practical, this article analyses in-depth theadvantages and limitations of factors of BenShan Media, and provide practical meansof improving operations, providing the same type of media companies a healthydevelopment model that can refer to reality.