Application Of The Communication Theory To "Benshan Culture"

From the mass communication view,and combine with popular culture,consumerism and other theories,the paper analyze the spread ability of"Benshan culture"。Through the spectacular event that created by Media and Benshan,and focus on the spread strategy of"Benshan culture",to analyze the deep social culture source behind the popular of"Benshan culture"。Attempt to concern the contemporary Chinese public culture through the regularity that formed during"Benshan culture"spread in the media,and to provide more consideration for folk culture spread in different areas。In the context of social transformation, ideological emancipation and vigorous entertainments desire are looking for a blowout,consumer culture became the basic character of consumer society。Rely on the Spring Festival Gala Evening,the"Benshan culture"with its characters of popular and unique entertainment,becomes the most import part of public culture consume。Otherwise the age of public culture formed new folk art spread circumstances。The public media places"Benshan culture"into a new circumstance,and provides the opportunity for its further development。"Benshan culture"gain so wide concern,which as long term media image spread by mainstream media (represent by CCTV) and rising media (represent by network),as culture spreader headed by Benshan use various spread skill and thorough spread strategy to wide spread range and make profound impact,which verify the times changing of Chinese social circumstances,and reflect Chinese values conflict and its mental aberration under consumerism。...