The Spread Of The Theory Of Network Media On Literature

The media is a clue of the literary dissemination. From the media, the literary dissemination can be divided into four stages:oral spread, the word spread, printing spread and mass communication. The salient feature of the fourth stage is based on the network media. The network media is just entering the vision of research theory, the relevant research has not full swing. And the network media itself is still far from reaching a level of maturity, the theoretical research of discussing the relationship of the network media and literary dissemination is more scarce. From the perspective of network media, studying the impact of the literary dissemination, is innovative and vivid. To some extent, it can deepen the theoretical studies. Basing on this understanding of the current situation, it is necessary to explore the tremendous role of the network media to the literary dissemination, to formate a more comprehensive understanding of the network media in the field of literature. So as to provide some materials to the network literature, literature media, to promote deep thinking on this issue.The article combs the topic-related research and research results in the preamble. The body is divided into four parts, the first part defines two concepts:the media of literary dissemination, the network media. From both internal and external, the body of the main part discusses the impact of the network media to the literary dissemination. The internal discusses from two aspects:the network of the literary disseminate mode, the changing of disseminate relationship. In the external, mainly discusses from the market of the literary dissemination, the ways and methods of market-oriented, and the formation of the industrialization. Internal motivation leads to the external manifestations.The fourth part is linked above content, to make a qualitative to the relationship of the network media and literary dissemination from the point of whether it is conducive to the literary dissemination. And it reveals the necessary road of sound development is absorb the advantages of the traditional media, to use varieties of communicationmutual integration, so as to jointly promote the development of literary dissemination.