Research And Realization On The CRM System In The Small And Medium-sized Enterprises Based On SaaS

Many enterprises in China are in the implementation of information management,but promote the pace is slow, one of the most important reason is that hardware andsoftware design in information management and system maintenance costs are too high.In this context, SaaS (Software as a Service, software as a service) model came along,it by hiring mode, software and hardware resources and system maintenance lease user,running costs for companies will be greatly reduced. While, enterprise to survivaldevelopment on must has customer, how on customer for effective of management isalso is important of. CRM (Customer Relationship Management customer relationshipmanagement) system came into being, it can for enterprise effective to managementcustomer provides strong of guarantee, can training enterprise to customer for Centerof operating concept, to improve customer on enterprise of satisfaction of, improveenterprise of core competition has.Today’s society is the information society, is the age of the network, therefore, onthe theory of CRM systems for SMEs under the Internet environment is of greatsignificance in the research, this article is to study and design of CRM system based ona SaaS platform, both to save running costs for companies and effective enterpriseresource, for different customers with personalized service.In the choice of CRM, the enterprises may choose suitable CRM softwareaccording to its own situation. It puts forward some new requirements to theSaaS-based CRM software, such as operational flexibility, variety of user interface,multi-user database sharing, high scalability and high security. But the systems basedon the software design patterns of traditional Custom software unable to meet therequired of SaaS, which impedes the promotion of SaaS. So the software designpattern of SaaS has important research significance.