The Research On The Usage Of Microblog For Newspaper

Each kind of new media, traditional media in impact while also can bring newdevelopment opportunity, just like the television just appear when people thinknewspapers has come to an end, even somebody is fatidical newspaper will in the futureone day disappear, the newspaper still exist, and in the fierce competitive environment inconstant search for suitable development road. Similarly, the rapid development ofnetwork to newspapers, television and other traditional media has brought tremendousimpact, also brought new development opportunity. Micro-blog since its inception in2006, a vigorous development trend, has been more and more people sought after, therelease of the contents also received more and more attention, this new communicationway in the traditional media greatly impact at the same time, also for the traditionalmedia development brought new opportunity. Traditional media is now in the hands ofthe cause to the enterprise transformation, in this special time, in the face of new mediaimpact, the traditional media will not await one’s doom, but active use of new media, theadvantage to the development of their own.This paper will be" Southern Metropolis Daily" as an example, on the" NanfangDushi Bao" in Sina micro-blog on official micro-blog for nearly three months of use ofsystems analysis, see is how to create their own official micro-blog, and published in theofficial micro-blog micro-blog type and proportion to make the analysis, trying to findthe rules and characteristics of. And the" Nanfang Dushi Bao" paper edition, electronicedition as well as official micro-blog released information contrast, see whether whatproblem there, and what better place. The micro-blog characteristic and advantageanalysis of newspaper and the analysis of the current situation, to explore the newspapersin the new stage of development, in the media in the transforming period, how toredefine its range, combined with the new media advantages, strengthening thenewspaper society leader, better development of their own.