Study On The Interactive Missing Of Information Communication By Network

Since internet entering people’s lives in1990s, it has gradually become the maintool for people to understand and realize and sense the world. With the increasing ofinformation requirement and user group of internet, many portals appeared, and thecompetition among them fired up grade changed to be intense.There’s high relationship between interaction and communication. Informationinteraction is very important for development of network media in these days. Thenetwork information developes and communicates through interaction, and finally thespread of the topic can be realized. Internet users keep abreast of real-time information tograsp trends and hot topics through the interaction with the information. Through thefeedback of information interaction, the publishers of website information can timelylearn the requirement of internet users, so as to optimize the website organizationalsystem,, attract more attention of internet users to information topic, improve theidentity of self-worth of internet users, and also increase the adhesion of websites.Interaction make life of information sustaining, broaden the horizon of internet users,help the website information publishers to better improve the contents of gatewaywebsite, and make the network media development safer and more stabile.Based on the summarization and analysis of the previous researchers’ results, deepstudy and observation on specific cases of network information interaction missing wereconducted, and two major aspects of interaction network missing, the termination ofinformation topic’s spread and the change of environment of information topic’s spread,were summarized. Furthermore, the causes of the information interaction missing wereanalyzed according to the two aspects of the information interaction missing, whichinclude the insufficient information attraction, the lack of instant communicationplatform needed by the communication of internet users, and the lack of communicationbetween the internet users and the information website publishers. Finally, three solutionswere proposed according to the performance and specific causes of network informationinteraction missing:1)promote the comprehensiveness of the relevant information andexpand the range of information search;2)pay attention to the voice of different user groups, focus on the influence of the gatekeeper;3)pay attention to the application ofinternet advertising interaction and the design of information clew. The three solutions ofthe interaction missing of network information proposed in this study are expected toproved theoretical guidance and specific reference method for the specificimplementation of the interaction of network information.