Innovative Characters Of Mobile Social Media Marketing

With the growing popularity of the development of mobile Internet and mobile terminals, the platform of social media marketing becomes even more hot. Thanks to the wide variety of social media platforms and intelligent mobile terminal, the way people use and participate in the media has changed. The user every inch of fragmentation have been fully utilized, and more favor by moving social media-the more portable and intelligent platform to solve the problem, to meet the various needs of life. It is these changes that brought about the change of marketing in social media, mobile marketing piece new field, whether it is marketing body, the consumer decision-making mode, the purpose of marketing, marketing tools, marketing content in the event of changes in marketing face new challenges.Mobile social media marketing compared to traditional marketing has a special advantage. On the one hand it through social media mobile platforms around the clock to collect user information, and user characteristics portrayed by big data technology. On the other hand, it is unique by the mobile terminal positioning technology, any time to understand the needs of users, and push marketing content that best meet the user’s own heart. In the process of this cycle, the needs of users are placed in the core level, marketing services become more intimate, thoughtful, convenience and security. Online and offline have become much closer, positive interaction between users and businesses communicate to the fulfillment of the true sense of the "precision marketing".The paper attempts to explore social media marketing has entered the mobile era, mobile, and with what kind of change. And combines a classical marketing theory, the status and characteristics of mobile social media marketing, from the classic case of "ABCD" summed up mobile social media marketing innovative features. A (Anytime Anyplace-real-time field), B (Bridge the Gap-across), C (Content is the King-Content is king), D (Data Recovery-restore data). And combined cases were discussed every feature, and to explore its innovative marketing activities and a decisive influence.