The Research Of The Impact Of Public Opinion On The Advertising Campaign

Mass communication will never become obsolete, although the current level ofadvertising communicators target audience by increasingly specific means used moreand more directional, mass communication is still an important part of eachcampaign can not be ignored. Every ad people are trying to maximize the pursuit ofadvertising campaign, but the factors that affect the advertising campaign is varied,so each ad departure angle, the means used are different. Among the many factorsthat affect advertising effectiveness, is divided into controllable factors anduncontrollable factors, public opinion is one of the many uncontrollable factors.Public opinion was considered uncontrollable factors, is based on the understandingof two points, the first public confrontational and discussion of the characteristics ofthese two determines the public can be affected; followed by public opinion withuncertainty and can lead to audience the behavior of the function. Public opinion,these two characteristics determine public opinion Advertiser guide, but also canguide consumers relative behavior. Advertising Communication with the publicopinion is varied, this article focuses on two kinds of relationships, how to createpublic opinion to improve the advertising campaign, in the case of public opinion isnot conducive to advertising communication activities should be taken where kindsof strategies to maximize advertising effectiveness, and case studies of publicopinion on advertising effectiveness.