On The Discussion Of News Information Dissemination On Microblog

2006, Twitter was born in the United States, a year later, the Twitterconcept came into China, and the prototype of microblog had been created. Inrecent years, the development momentum of microblog have been in full swingin China, out of multiple reasons as the high demand of the information ofparties, the distrust to authoritative voice,etc. microblog is no longer a purelysocial tool-social networking, news, safeguarding rights,etc,with multifunctionin one,microblog of China have become the domestic spread of a particularproduct in the field.The daily amount of information in microblog is beyond hundreds ofmillions, and where they eventually flow to?This article starts from themicroblog characteristics and both research results, focusing on the flow ofinformation in microblog and takes the microblog news information flow as animportant branch of the center of observation and research.Discusssequentially with the order of its spread, microblog news informationdissemination trigger point, propagation characteristics, mode of transmission,affecting factors; using documentary research, case study method,comparative study, quantitative analysis, interdisciplinary research method,such as a variety of research methods, trying to extract the basic mode ofnews Information dissemination on microblog.Getting a basic understanding of the the microblog news informationdissemination mode, the paper continues to explore the impact of microblognews and information dissemination, both positive and negative issues. Themicroblog news information dissemination, the change more than the meansand ways for people to obtain information and, more importantly, it subverts thetraditional media news production; even bring profound changes in people’s lifestyles.The microblog news information dissemination admittedly bring rumorsbreeding information to select cost increases and other issues, but it build abridge of communication between the official field of public opinion and publicopinion field, the opinion field of traditional media and new media field of publicopinion,ordinary people having a wide range of right to speak.The interactionbetween traditional and new media will create a win-win situation.