Study On Researchers’ Acceptance Of Open Access Journals

During academic exchanges, there are "journals crisis","License crisis" andmany other problems. Open access movement was born to solve these problems.Open Access Journals (OAJ) as one of the two main paths of open access movement,is an effective and innovative form of scholarly communication. Compared withforeign countries, the development of China’s OAJ is still in its early stages. There arefew research on acceptance of OAJ, and this have an impact on the practicalapplication and development of the open access journals. This article is dedicated onthe researchers’ acceptance of OAJ, mainly to solve two problems: What are thefactors directly affect researchers to accept OAJ, the extent of its impact; whethergender, age and other demographic variables play roles in the relationships betweeninfluencing factors and the willingness of use OAJ.Before answer these two questions, first of all, according to scholarlycommunication theories and technology acceptance theories, combined with OAJ,analyze the factors influencing researchers’ acceptance of OAJ; build factorsinfluencing model of researchers’ acceptance of OAJ and propose assumptions.During factor analysis, set influence factors into independent variables (performanceexpectations, effort expectancy, social impact and facilitate the conditions) andcontrol variables （age, gender, disciplines）.Then go with empirical analysis, mainly using PASW to analysis the surveyresults. Do factor extraction and hypothesis testing with the model. Found the careerdevelopment expectations, published efforts expectations, organization implicationsand policy conditions to facilitate have affects on the acceptance of OAJ, anddemographic variables such as gender, age, discipline indeed play different roles inthe relationships between influencing factors and the willingness of use OAJ.Finally, according to the results of empirical research, propose four ways topromote the development of OAJ, included: put it in the evaluation system ofacademic achievements, improve academic achievement evaluation system; for different groups of people, take different promotion methods; pay attention todisciplinary differences, carry out the work according to the different disciplines;establish journal brand awareness, carry on brand management, and so on.