Research Of Jiangsu External Image Communication Strategy

Good image of the region is an important factor in promoting regional development. In recent years, the value of the image of the region has been recognized and taken seriously by a growing number of provinces and cities. They research and draw up the regional image communication strategy suitable for the actual situation in the region, in order to get more opportunities for development in the future development and broader development space.Jiangsu province is among the top consumers in the political, economic, cultural and social development. In order to explore development potential, Jiangsu should enhance the Provincial image to expand the influence of the Provincial. Present, Jiangsu Province attaches great importance to the spread of the external image, and take positive and effective measures, the view from the dissemination of results, however, there are many gaps and problems to be improved.The article has five chapters from the communication perspective, including the disseminator strategy, media communication strategy, culture communication strategies, FSE dissemination strategy and crisis communication strategy. On this basis, it summarizes and analyzes the present situation of the regional image communication of Jiangsu Province, as well as problems specific and feasible recommendations and improved measures to help promote the image of Jiangsu Province.