The Design And Implementation Of The Government-Line Public Opinion Research System

The public opinion is the faith, the attitudes, the opinions and the sentiments whichabout the realistic society as well as the various phenomena and the problems in society.The network public opinion openly on the Internet is a public expression of a certainsocial phenomena or social problems. Its own superiority provides a solid basis for thepublic decision-making process, feedback and decision-making amendments.The government pays attention to the network of public opinion. The network playsthe important role of knowing the public sentiment, collecting the people wisdom andrelieving the heavy livelihood of the people. The network of public opinion broadensthe new ways of mass work. The network of public opinion serves on the governmentdecision-making effectively. It promotes democracy, improves the people’s livelihoodand promotes the harmony. It is an effective measure to study and practice the ScientificConcept of Development. At the same time, it has the important practical significance tostrengthen the prompt monitoring and the effective guidance to the network of publicopinion, as well as resolving the crisis of the network of public opinion positively. Italso has the important practical significance to the maintenance of social stability, andthe promotion of the national development. It is the connotation of creating aHarmonious Society.The Internet not only brings information and the information sharing to the people,but also brings the challenge to the government agencies: Internet is thorough each andevery family and it is used widely. It can disseminate the information quickly and affectwidely without the limit of time and space. Its amplifier will enlarge the ability ofdissemination, especially some sensitive topic, focal point event and hot topic. They arewidely known over one night long, and become the public interest topics of all thepeople. These topics extremely have the destructive power, is will make the main part ofthe topic lose the trust, break the honesty of the brand, damage the image or cause themassive wave of public opposition.Meanwhile, the divergence of the information teststhe adaptability of the main part of the topic in this information detonation time. How touse the information especially the internet information effectively and scientifically is the urgent problem. The complex changeable network information makes the publicrelations work of the government agencies harder. We should grasp the dynamic ofInternet media first time, especially the dynamic of ourselves.This Thesis mainly studies the design and implementation of the Government-linepublic opinion research system. First of all, analyze the application prospects of thegovernment-line public opinion research system. Secondly, design the ideas of theGovernment-line public opinion research system. Finally, explain the framework andthe functional module division of this system.