The Diversiifcation Trend Of Network Pseudo-environment And Countermeasures Under Information Globalization

Mass communications have got disruptive changes after being into the age ofinformation globalization.“Global village” became reality from prediction, asinformation throughout the world being sent and received in a high-speed via cablesand satellites. Network media made a mainstream media position instead of traditionalones. The information environment is expending rapidly. The distinction betweencommunicators and audiences blurs with more timely feedbacks and interactionscorrespondingly. But there are still some negatives such as weakened goal-keeping orfalse information flooding. Information environment tends to be more complicated asa result. Contents and ways of mass communications both show a diversification trendbecause of the dual-uncertainty of communicators and audiences.With relationship of pseudo-environment, real environment and the audiencesbeing the entry point, this thesis discusses the cause of pseudo-environment as well asthe interactivity of network and traditional media under information globalizationfirstly. The second part emphasizes focus on analysis of the possible tendency of thepseudo-environment being either close to or far away from the real environment,which makes audiences confused when facing the complex information environment.In view of the above, the diversification trend of network pseudo-environment isbrought up in this part. Social and theoretical influences are composed in the next part.Finally this thesis tries to find some countermeasures like strengthening medialiteracy of the audience, promoting media convergence and enhancing social controlof the mass media.