Mode Of Transmission Of Fairy Tales In The Context Of New Media

With the development of the network technique, the digital technology, and the mediatechnology, the new modern medium has made great progress, comparing with the old one.The new modern medium represents its advantages to us in the common development of avariety of medium and sensory stimulation. Under the foundation of traditional medium, theFairy Tales has diverse development in context of new modern medium. In view of theparticularity of China’s Fairy Tales-------Inheritance and development of traditional culturalessence and its integration with the whole world, we have to take some factors into accounton the dissemination of China’s Fairy Tales in the context of new modern medium, such asthe cooperation of different fields and the development of derivative. For the development ofmedium, especially in the wide appliance of new medium, the dissemination of China’s FairyTales in the context of new modern medium should be considered not only in how tomaintain its tradition, but also in how to disseminate China’s Fairy Tales to the world. A. Topersist the integration of traditional fields and internal expansion and focus on the marketingof China’s fairy tales books expand the territory to news papers and absorb the nutrition fromfilms and on-line fairy tale literary. B. to enhance the protection to copyright by policies andregulations. C. To explore the aesthetic pursuit of fairy tale dissemination.D. To see to theinfluence on children values In primary and secondary education, discuss the application offairy tale dissemination in teaching and the influence of the special connotation of China’sfairy tale on children values. E. the external dissemination of fairy tales----cross culturecommunication and propagation.