| Known as the "The king of fairy tales",Zheng Yuanjie the history of children’s literature writer can not be ignored, and his work has been sweeping the country, affecting many contemporary Chinese children. With the year’s batch after batch of young readers of old, nostalgic wind gradually rise, academic research in recent years, the work of Zheng Yuanjie increasing, but most researchers regard the research focused on the perspective from the literature starting interpret its unique style of work, language features, image-building, such as the use of theoretical point of view, many people have ignored his initial success comes from a children’s journal-"fairy tale king", if not the founder of this journal, Zheng Yuanjie influential works will be greatly reduced. The author papers during the data-collection, I found journal itself from the perspective of the "fairy tale king" very few research papers, which is the author provides a great deal of research space.((The king of fairy tales)) in the history of children’s literature journal founded China is unique and of great significance. In the early years of reform and opening up, flourishing, on the occasion, Zheng Yuanjie one founded, one feed, but insisted for30years, but gradually multimedia in today’s society, is still able to maintain stable sales contending situation just opened, this Today on the print media in times of crisis is indeed a worthy template and learn."Fairy Tale King" is a collection of particularity and universality and one of the contradictions, contradictions struggling forward in contradictions, unique. This paper from science journals and publishing marketing point of view the use of literary theory, science editor, publishing, marketing and other theories on the "fairy tale king" for the overall study is divided into five chapters start on.The first chapter, Review of《The king of fairy tales》, from texts and journals in terms of《The king of fairy tales》to sort out research articles concluded that the research on Zheng Yuanjie, although in recent years, the increasing number of works, but from the perspective of system science journal editors Research ((The king of fairy tales》is very small.The second chapter, outlining the《The king of fairy tales》founded the background and development process. First, from the analysis of each of the social and cultural backgrounds of its founders reasons and characteristics. It will be followed by year of publication is divided into bimonthly period, monthly and fortnightly during the period from the grasp of the whole publication style and character.The third chapter,"body color" starting, the main research works Zheng Yuanjie fairy how to inherit and carry forward the "fun camp" fairy tale style, and on this basis to be innovative; and how to combine fantasy and reality of the real world criticize the dark side, which is the middle of the exam-oriented education related to the dissatisfaction, concern for the real world, outstanding contribution to understand the adult world as well as the overall work and values guiding the public opinion with regard to the right, so on the whole.《The king of fairy tales》are in the works to open evaluation research, analysis to explore the《The king of fairy tales》during the popular reasons for the issue and the problems faced.The fourth chapter from the《The king of fairy tales》editorial strategy and marketing strategy perspective study. This section is divided into three sections, the first cut from the editor Zheng Yuanjie editorial ideas, research 《The king of fairy tales)) editorial ideas, Columns, graphic design details and characteristics. In order to find the 《The king of fairy tales》Journal Editorial Features and their innovations, it became clear in the same journal the leader of the most fundamental reason. Section Ⅱ is mainly from the perspective of brand marketing Yuanjie how to successfully create a 《The king of fairy tales》 of the brand fame, how is the brand for the industrialization of the operation as well as in the new media environment, how to use three-dimensional full range of marketing mode improves 《The king of fairy tales》in circulation, expand the influence of publications. Brief change under different social backgrounds 《The king of fairy tales》 distribution model of the third quarter.Last chapter, focusing on analysis 《The king of fairy tales》 has the particularity and universality. Special problems caused by its particularity how to take a solution, and finally to the universality of running processes and how should we solve the problem is the focus of the study. |
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