Under The Era Of Reading Image Transmission Dynamics Research

The image is the original motivation of the forming of the society of READING PICTURES, which accelerates the arrival of The Era Of Reading Pictures.Meanwhile, the forming of the society of READING PICTURES play a significant role in the image communication. The research that the society of READING PICTURES has a motivated role in the image communication has great significance for the image communication. So, this thesis chooses the communication motivation of the image as the subject, whose purpose is to find out the factors beneficial to the image communication in the society of READING PICTURES so as to accelerate the communication role of the image. The full thesis is totally divided into five chapters:Chapter1:This chapter elaborates the background, the meaning, the present condition, the thinking way and the method of the research.Chapter2:This chapter gets down to the communication motivation of images, explicates the meaning of the image and elaborates The Era Of Reading Pictures from the background,the advantages of the image reading and the information communication pictured in the new media environment, which is taken as the age background of the dissertation.Chapter3:This chapter analyzes the visual literacy of audience. It analyzes the increase of the ability of information cognition and appreciation of the audience and elaborates how the audience to understand the meaning of the picture of the audience.Chapter4:This chapter analyzes the demand of the image communication which is the point of this research. Firstly, it discusses the demand of the image communication on the news communication, analyzes the construction of "picture society" and analyzes that the news communication has been pictured. It takes the theory of "picture society" and "pictures" that exists in reality society as the background of the discussion that the news communication has been pictured. Because of the rapid reading habit of people, timeliness of the news and the demand of the journalist, the news communication demand the image. Secondly, this chapter discusses the demand of the image communication in the education communication and analyzes the changes of the teaching way, the increase of the interactions between teachers and the students and the forming of "vision" thinking. Because it promotes the changes of the teaching ways, provides a context to the interactions between teachers and the students and is helpful for the students to form "vision thinking", the image communication promotes the development of education. So, the education communication demands the participation of the image communication. Finally, this chapter discusses the demand of the image communication in the community economy life and analyzes the forming the "attention" economy and the appearance of the image consumption. It gets the conclusion that the importance of the image communication for the "attention" economy by elaborating the characteristics of business pursuing large profit and the special commercial value of the image. Besides, because of the increase of vision request of the people, the consumer gets vision satisfactions from the image communication of the business, which promotes the forming of the image consumption. Thus, the community economy life also demands the image communication.Chapter5:This chapter summarizes the research which prospects the development trend of the image communication based on the combination of virtual reality and network communication, which thinks that the image communication content of the disseminator will manufactured because of the participation of the audience and that the new form of the image communication that the disseminator and the audience make the content of images in joint will become the new direction of the image communication.