| In recent years the MicroBlog developing rapidly, number of the use surge, almostin a blowout of the situation. At the same time, the MicroBlog also contributed to thedevelopment of the media with a MicroBlog as the carrier of the development of themicro MicroBlog situation. The MicroBlog situation because rely on micro MicroBlogthis new media and make its itself has a lot of traditional news situation with theadvantage of not comparable. The microblog situation with its in the technical powerfuladvantage rapidly occupied the editorial highlands, hot abnormalities.The MicroBlogeditorial belong to part of the news hour, with the attributes of the news commentary.The news itself is not pure objective comments of the news of the narrative, but joined bythe author and the group representatives personal point of view. The MicroBlog situationalso has this characteristic, is the expression of an idea. The MicroBlog is a kind ofsomewhere between and mass media and private space between the media form, thebright color with personal editorial content and traditional news comment or is there abig difference between. This article from the content, the audience group and languageexpression, etc to the micro MicroBlog situation " definition exuberant" phenomenon isdescribed. So that readers can clearly see the MicroBlog the prosperity of the editorialrepresentation, and understand the cause of this prosperity. The MicroBlog situation"fire" and have no reason, it is a kind of used to the fast pace of modern life style newnews comment form. It is not like the traditional news commentary article have too manyrestrictions box, can let the author is free play, the audience participation in the newsfreedom comment form. Under the influence of various factors, in the traditional newscommentary have signs of decline today, the MicroBlog situation is undoubtedly newsstyle booster. But careful observation is not difficult to discover, this kind of thesuperficial prosperity joined by many of the " definition exuberance " elements. Thesituation is definition exuberance said MicroBlog exuberant, is primarily from itsphenomenon shows. The content of the hour is the MicroBlog took the most outstandingquestions, comments object in the number of which involve a wide range, numerous, lackof agenda setting and "gatekeeper", the MicroBlog the quality of the situation is very difficult to guarantee. A second question is audience of micro MicroBlog the confidenceof the participation of the editorial and decline. Out of fresh, fashionable and focus on thePo situation, but fresh impossible is a kind of style maintained for a long time the youthweapon, the time a long, situation of users no longer feel fresh or have more trendy styleappears, will inevitably lead to the situation of the MicroBlog huge impact. Can makestyle maintained for a long time and attention on the vitality of the essential force of styleitself is the charm of rising, and micro MicroBlog situation in content that the lack ofsuch took a basic power, then the hot phenomenon " definition " say is unavoidable. Inaddition, the MicroBlog situation of the audience is also very special group, a group ofyounger, better educated group. This group of great potential is some, but persistent andloyalty but not as good as the traditional news comment audience group. This group is aworrying news audience to the subsequent development of this situation has problems,this also is the hour of the definition exuberance MicroBlog said another evidence. Thelast was the MicroBlog editorial language problems, the news commentary is a kind oflanguage play style of art, and the rich in the language but not hour as traditional newscomment that kind of sharp, well-read, no language charm of the support, the MicroBlogsituation of the "fire" how long can burn are unknown.Part ii of this article, in the first part of this paper introduces the situation of thephenomenon of definition exuberance MicroBlog exuberant based on the analysis on thedefinition exuberance behind the deep reasons of the phenomenon. The MicroBlog bandmicro bo situation is a difference, but the situation is with micro MicroBlog hasdeveloped this medium, but also influenced by the MicroBlog medium itself the limit, sotalked about the abuse of the micro MicroBlog situation must be from the shortcomingsof micro MicroBlog itself. Admittance threshold low is the MicroBlog is the main reasonfor the definition exuberance situation, first admittance threshold low allows more peopleinvolved in the MicroBlog situation, in the number of increased,"fire" is one of theimportant indexes. Second admittance threshold low also caused the important problemof variable quality, this also is "virtual" important performance. To space constraints isthe MicroBlog on the editorial restrictions have at an important aspect, to completeargument commentary view need certain basic characters, the MicroBlog140words oflimits, in length of the limits of the editorial have larger. And the network economy as a new economic growth point will inevitably get business ’, by commercial factors, theMicroBlog situation should have the characteristics of news style by the impact. TheMicroBlog the rise of editorial, still short, style is not yet, it is also a lot of junk born. Inaddition, in the guide and supervise respect, the bo situation than news comment thatkind of comprehensive, nature, there are many problems, this also is the one of thereasons for the definition exuberance editorial MicroBlog.The third part of the paper on the editorial definition exuberance strong influenceMicroBlog, through to the definition exuberance vigorous representation of thedescription and analysis of the causes, discuss the " definition " phenomenon of microMicroBlog situation of development, and the whole development of news comment whateffects. The article described by representation, analysis of the causes and affectingjudgment narrative of three parts. On the editorial MicroBlog " definition exuberance" phenomenon of a comprehensive analysis of the discussion. |
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