Research On Opinion Leaders Of Film Fraction Website Mtime As Research Object

In the1840s, the famous “raq Survey”proposed the concept of opinion leaders hasbeen widespread.On this basis a large number of studies has produced a spread ofopinion leaders role and mode of transmission, propagation characteristics, thecommunications function research conclusions. With the development of society and themedia environment changes, the advent of the Internet and the rapid development ofinformation dissemination brought about a dramatic change, our way of life changed. Invirtual world created by internet, to achieve information exchange and communicationin virtual communities. In the process of dissemination of information, some people dueto frequent network to speak and actively participate in the transfer and exchange ofnetwork information, and gradually attracted a great deal of attention, in terms ofnetwork dissemination of information to establish the prestige, to become opinion leadersin the virtual community of network.In recent years, with the prosperity and development of the film market, a variety ofnew media on the film information have to be concerned about the film community tobecome the new darling of the various media, film score has been widespread concernand discussion of the majority of moviegoers. In the chaos of the film market, on the onehand, mainstream movie rating agencies to box office success of The Film, on the onehand, it is the grass-roots audience through a variety of new media on the film score toexpress their recognition of the film. To better understand the opinion leaders in thenetwork environment, select the time the film community as the research object of thisphenomenon by analyzing the film community in film scoring, based on communicationtheory, analysis from an empirical point of view, the external manifestations of theopinion leaderstype and the intrinsic characteristics of the study, to analyze the formationof opinion leaders in the film community, characteristics, and classification; the impact ofopinion leaders in the film community, including film scores, movie box office; to studyto be the views of problems arising from the entire film market film market leadersinfluence the film score results are reflected. In this article, the type of opinion leaders inthe performance of the methods defined to be defined by the subtle difference in the spread between the roles of opinion leaders can be divided into three types. The first is arecognized authority opinion leader according to manager identity, the second is theprofessional opinion leaders recognized by the professional level, and the third is basedon participation in active community interaction to determine the active opinion leaders.The presence of opinion leaders and opinion leaders on the impact of film score, releasedthe voting form on the film community as well as everyone net time network to thesurvey summary. Critics opinion leaders through new media, film score to the moviereviews and business operations impact, and provides the inspiration for our newunderstanding of the commercial interests, as well as the development of film cultureindustry.