Reserch On The Discourse Right Of Opinion Leaders In The Network Community

The network community is reconstructing the world while the distribution of discourse are not equal.The voice of a few opinion leaders is dominant.It is helpful to monitor the public opinion so as to purify the Internet environment,to guide public opinion that study the discouse power in the comunity intensively.This paper focuses on the discourse power of opinion leaders in the network community,including the power's mechanism of the process of generation?maintenance and consolidation,trying to explore the general rules of the opinion leaders in the network community.This paper established the analysis model of opinion leaders,including identification ?identity,?process of gaining the discourse power,? media applications these four dimensions.This paper analyses the specific cases such as the Luojisiwei?The home of lymphoma?the Xiaomi comunity,inferring the general law from typical cases,inferring the transfer tendency of discouse power in the community from the personal characteristics of opinion leaders:on the basis of classifying network community,this paper summed up the models of opinion leaders gainning the discouse power ? the mechanism of the power generating between weighted and empowerment.Media is the weapon for opinion leaders to getting the discourse power,so this paper uses the weak connection theory and the interaction ritual theory to verify some ways and kills which the opinion leaders used to maintain and consolidate the discourse power.The study sample is very rich and complex when related to the discourse power of opinion leaders in network comunity and it's hard to study it all,but for the operation and management of network community and obtaining the personal discourse power,this paper has a certain reference significance.