Study Of Business Microblogging Communication And Text Writing

Micro-blogging is a new style under the conditions of the new technologydevelopment by internet in recent years. Micro-blog originated from SNS socialnetworking and judging from its mode of transmission. This paper discusses theevolution of the Micro-blog, combined with research information on the Internet andMicro-blogging site communication characteristics summary of the business value ofmicro-blog and the characteristics.Chapter One, the transmission of the micro-blog in business environment. Thiscontent includes the development of the internet, during this period of development,technologies increasingly powerful, we can see that network audiences become moreand more wide application range. Internet users become more and more mature. Insome enterprises, public institutions and public organizations on the base of internethave discovered the internet transmission of business value. Combined with the aboveconditions, the author mainly used in commercial micro-blog to define, and"commercial micro-blogging" concept has been defined.Chapter Two, the transmission characteristics of the commercial Micro-blog. Inthe chapter, through the study of internet especially for the function of the new mediato analysis the trait of Micro-blog. After new media appears with a variety ofmedia-led social change, leading the propagation characteristics of the commercialmicro-blog. In recent years, the hand-phone as a mobile device has broken throughthe communication of intelligent functional limitations, gradually, combined with thepopularity of wireless networks in recent years to promote the wider use of newmedia.Chapter Three, the model and classification and the business of micro-blogcommunication. Study on the social function of the primary content is a micro-blogsite. Specific to a commercial micro-blog, it can better reflect the transmission modeof4A, multi-channel communications, fissile-dissemination and classification ofcharacteristics. In addition, this combination of six-dimensional cluster effect for theinterpretation of the theory on the micro-blogging. Finally, adopted for micro-blogcontent analysis, summary of dividing the micro-blog classification. Chapter Four, the writing of the business micro-blog. In this chapter, the authorthrough the analysis of micro-blog’s features, show a complete example of writingbusiness micro-blog. Last four-body combined with writing research writing analysisto commercial micro-blog, by summarizing business micro-blog features, combinedwith traditional Chinese writing of literary theory "meaning-text theory", in modernwriting "four-body" did a comprehensive analysis.Chapter Five, the advantages and limitations of the business micro-blog in thecommunication. It is an analysis of the advantages and limitations of micro-blog’scommunication. In the end, the author made a reasonable prospect of the micro-blog’sdevelopment in business, it will reflect the significance and practical value of thispaper.