The Formation And Communication Of Network Popular Style

The popular style on network is a culture phenomenon thrived in these years. Thispaper wants to analyze the generation mechanism by separating this topic into4parts: theinduction of social focus, big rally made by the media, memes transmission andpsychology.The dissemination of culture must rely on a specific transmission media, the popularstyle on network is no exception. The popularity of the network and micro-bloggingplatform for network pop the spread of good growing soil.3Q war ", the Taobao styleformation and Gao Xiaosong style are all examples which interpreting the different waysof generationAt the cultural level, the popular style on network spread reflects the characteristicsof the postmodern culture-Copy, fracture and fragmentation. The popular style onnetwork spreads in accordance with the mode propagation paradigm. In thiscommunication process, imitation is the most important way. due to the success of thespread of mold or not related to The longevity, productive, and replication fidelity are thethree factors which affect the success of communication. The solidity of propagation unitsand the flexibility of contents enrich network culture.The active participation of audience is the main reason forms the popular body onnetwork. Individual creation and group communication play a key role in this process.Identity anxiety, sense of belonging and social identity and game psychology show oftenin the individual creation. The spread is a kind of group behavior, exaggerated emotions,imitating behavior exists in the dissemination process and look forward to an importantpsychological feedback also flocks embodies.