The Microblogging Hot Cold Thinking

In Web2.0era,the rise of micro blog changes people’s life space and social space. Internet users participate in Internet content creation, to jointly build a social network space. Micro blog as represented by a network of new media and traditional media, interactive media event, constitute the current hot topic in China, a direct impact on the judgment of the real social impact of community value direction of the incident.Wenzhou bullet trains rear-end accidents called the2011network media events typical of long duration, wide influence, popular participation and the degree of high, causing the whole society for the discussion of a number of areas of education, social class changes, judicial and media relations reflection, Which micro blog is not only Wenzhou bullet trains rear-end accidents information dissemination channels, and opinions from all sides point of view, the attitude of the platform presented in frequent interaction with traditional media, to jointly promote the development of events.In this article, Wenzhou bullet trains rear-end accidents as a starting point, use a combination of qualitative case study method, according to sina micro blog platform, focusing on the investigation of the event micro blog spread diffusion process. With the dissemination of other fields of science, sociology and cultural studies theory, the reference Wenzhou bullet trains rear-end accidents of this case the specific dissemination of state summary forms and degrees of impact on social micro blog, micro blog social function can be realized the real reason, showing the corresponding social power relations, revealing the interaction between communication technologies and socio-cultural, to restore the particularity of the micro blog under the unique media context, and reflect on its complexity. To provide a reference communication theory for future research. Each part of the article as follows:Chapter1It briefly introduces the background of this study to determine the object of study, researches methods and meaning, and finally makes a review of micro blog of Wenzhou bullet trains rear-end accidents.Chapter2Based on the findings of the sina micro blog, clear and complete description of the Wenzhou bullet trains rear-end accidents’propagation of micro blog communication, from the initial analysis of micro blog users concern analysis, information flow analysis, three perspectives on Wenzhou bullet trains rear-end accidents the nature of the detailed interpretation, in order to present the events of the Wenzhou bullet trains rear-end accidents unexpected events rose to the process of social and political events.Chapter3Described the characteristics of the Wenzhou bullet trains rear-end accidents class to combat sexually transmitted, and key events through the events of the Wenzhou bullet trains rear-end accidents micro blog text analysis to explore the prosecution and the defense in the event propagation of both the narrative framework and textual strategies.Chapter4According to the7/23Wenzhou bullet trains rear-end accident process description and analysis, summarized Wenzhou bullet trains rear-end accident in the process of communication problems and obstacles. Fundamentally answered the question that why the mico blog could spread it quickly and cause a sensation of the society.Chapter5Summary in Chinese media in the context of the unique value of micro-blog, micro-blog this communication technology of deep reflection.Through the study we found that, in the process of transmission of micro-blog, Wenzhou bullet trains rear-end accident is divided into three stages, in which different users participating in the way, participate in topic and opinion attitude have significant differences, traditional media and authentication of the user is to promote events become the focus of public opinion of the principal force. In different periods of different narrative expression strategies common to the Wenzhou bullet trains rear-end accidents of netizen and government confrontation, the internet collective behavior occurs the most fundamental reason is that social network user self empowerment awareness and social stratum in the period of transformation in class emotional opposition curing:People in the enjoyment of technology brings progress, abandoned is face-to-face spirit communication and emotional interaction, it is the mankind’s most precious freedom, dignity and power.