The Guardian (online) In 2011, The European Champions League Report Analysis

The Guardian is Britain’s national daily, which has comprehensivecontent, established in1821. And established its network version in1996.At present,The Guardian has set up23categories such as the online news, sports, commentary,culture, business, and wealth, life, travel, environment, media, blogs, and mind date andjob. In the background of new media age, newspaper had to choose a new method suchas network marketing tool, in order to seek for survival and development. And TheGuardian online edition of no doubt has become the world’s newspaper networklearning model.The preamble, I elaborated the topic based on the research purpose, significance ofsubject and the literature review section.Through the domestic and internationalliterature on major sporting news reports research and analysis. Systematic summarizedand generalized the achievement in this field.Text, first of all, this article used the method about literature, by consolidating thecurrent domestic data about The Guardian and its network version’s history research,picking out the history and development about The Guardian and his network version.Second, I used the method of content analysis, case analysis and other methods, use TheGuardian online edition reports as the original text, make a comprehensive study fromreporting forms, reports emphasis, reports keystone, and characteristic of circulate.Research found, The Guardian’s reports under network version which focus on depthreported, and to character message mostly, and news’ title are used for combination typeform, and reported using text and pictures at the same time.In order to achieve the besteffect. The clear reported focus, most results of always reported, attention on local teamand focus match. At the report keystone, used objective and professional report thatreflected the value orientation of media.Summarized the full text, I pointed out that the reasons of that why The GuardianOnline Edition could get to success. At the same time, I gave some advises to thedevelopment of Chinese sports newspaper, including strengthening the professionallevel of sports news reports, such as strengthening the construction of newspaper medianetwork and so on.