Nanjing New Media Everything Daily Newspaper Group Development Research

In recent years, the newspaper group is facing the triple competition from newspaper, radio&television and new media. The newspaper group has been under attack of the rapid development of new media, the cake of media has been constantly eroded by the new media. Facing the fierce threats, newspaper group in China realize that the transition to all media group by the means of new media is the feasible way to solve crisis.As the Nanking Daily Group to be research object, this paper tries to analyze the motives of carrying out new media from three angles. Then this paper illustrates the inevitability of new media and introduces the main ways:setting up the website, developing mobile terminal products, running digital newspaper. The new media has great significance to Nanking Daily Group:promoting the transformation of Newspaper Group, complementing advantages, enhancing competitiveness, raising awareness and social influence, saving cost, increasing income.On the basis of analysis of the new media about the Nanking Daily Group, the author tries to find the problems in the way of new media which mainly from four aspects of the website, mobile newspapers, digital newspapers, and the Group. Then the author proposes to give some appropriate countermeasures, such as improving original personalized content, reconstructing the profit model, strengthening the degree of integration of media.