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Newspaper Net Interaction Situation Of Audience Participation And Issues Generated

Posted on:2013-03-23Degree:MasterType:Thesis
Country:ChinaCandidate:W ZhouFull Text:PDF
GTID:2248330377459703Subject:Journalism
Abstract/Summary:PDF Full Text Request
With the development of the internet,the continuousemergence of new media, traditional media is facing a severetest of the traditional media, how to survive in the onlinemedia under siege, and how to make good use of online mediabecome the focus of attention of industry and academia.Reported net interaction came into being precisely in thecontext of this era of media convergence, as early as2000fora long time scholars have discussed the interaction of reportednet, after2004the term intelligence network interactionofficially became a major newspaper media developmentdirection,but also for the general public are familiar with.Reported net interaction is the most prominentcharacteristics is gradually evolved into the topics ofinterest to the public authority of the dominant type of publicissues. The previous topic choice is usually just rely on thereporters personal ability to mining, but now under theconditions of interaction in the intelligence network, you canachieve a general audience as the sponsor of the public issues.In this paper, on the basis of previous research, combinedwith the development issues of the times reported on the hotsocial issues, content analysis and other methods for differentcases, in order to explore the final form of a public issue,the middle of the Internet users, networks, and tradition media,each plays what role. Reported net of the interaction, thesurface is the interaction of the tradition media, newspapersand online media, but in fact the key factors of Internet usersand media relationship between the two. The main part of this article is divided into seven chapters,the first reported net interactive meaning, background,development history and its operating mechanism of the Statuteof the description. The second part examines the reported netinteraction context, the audience how to participate in issuesand to develop and construct a public policy issue. The thirdpart of the main analysis reported net interactive context, theaudience market changes in proliferation and development ofpublic issues. The fourth part analyzes the social effects ofpublic issues in the interactive context of the reported net.The fifth part analyzes the interactive media effects researchmedia reported net and the impact on society in the publicdomain. The sixth part analyzes the events of Guo Meimei Showoff their wealth, as a typical case, this section sets out thetheoretical basis for further practical support. The seventhpart is the conclusion. Audience to participate in theconstruction of a public policy issue the theoretical value andpractical significance conclusion, dwell reported net in thefifth part of the interactive context, audience participation,the issue of raw Chengdu two key factors newspaper networkinteraction times between the two is no longer singleside-by-side relationship, each other’s role in the technicallogic behind the level, audience and topic on the newsproduction process of the reported net. Traditional media havesocial credibility crisis of confidence facing the audience,the rapid development of new media technology, the number ofparties together for the transformation of traditional mediamay bring in the digital age, Internet and other new medianewspaper not only the challenges and opportunities ofdevelopment. Newspapers will be in competition and cooperation with the Internet and other new media, to find the media nicheplay better in their own long survival and development.
Keywords/Search Tags:newspaper network interactive, public issues, publicopinion, agenda-setting
PDF Full Text Request
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