The Development Of Microblog Platform And Its Application In Enterprise

As a kind of new media, mircoblog not only took the lead in the social network, but also turned into one of the most influential media in China. It took "fragmentation" information through to many other fields of the social life, and rasied the "the upsurge of microblog" in China’s social information dissemination. At the same time the microblog application also entered each link of the business marketing and management.This paper is derived from certain telecommunications operator enterprise internal microblog project the author has been participated in. The target aimed to combining with a variety of mobile application technology, and developping enterprise internal microblog application platform, so that enterprise could strengthen internal communication and promote the management efficiency.This paper analysed the3G network and the development of mobile applications, expounded the importance of the enterprise internal communication management, summarized the characteristics of microblog application.On that basis it put forward a project of building enterprise internal communication management platform by microblog application, introduced the correlation technique of Web development, Unicom short message and MMS interface developments and Android client development, which has been prepared well for the system development. This paper is focused on the enterprise internal microblog platform development and application. It planned the functions of the platform needed to realize through the analysis of the enterprise communication management needs, and designed the hardware and software architecture platform, and gave the system’s database design and program structure design, introduced detailedly each module’s realization and the key technology of use. Contraposed certain telecommunications operator enterprise practical situation, it made personalized function development and implemented deployment, and turned into the application that meet enterprise demands. At the end of the article it summarized the effect to enterprise after using the platform.