The Study The Orientation Of China’s Provincial TV Channels——in Anhui TV For Example

Satellite TV has began in1985in our country, The central television was transmitted by satellite at first in our country, The cause of development of the original is to solve some edge province TV transmission difficult problem by satellite, also according to the characteristics of the satellite, the audience can let more people to receive a variety of programs.From1988to1999is Chinese provincial television period, the finally provincial television—Hainan provincial television TV show on the star by1999.10, so far, all provincial TV broadcasting through the satellite in China mainlandWith the provincial television station on the star, each provincial TV in earning opportunities, have wide development space, also faces fierce competition, each provincial TV are revised, and try to go the way of differentiation. In the early on the star, each provincial TV went comprehensive way, are all in news as the main content. However in the central television and city television station in the middle, provincial TV has not Long-term development almost all of the provincial TV have channel positioning in our country, but most of the channel, locate only become the slogan, ultimately failed to obtain long-term development, however since2002Anhui TV establish TV channel positioning, just a few short years, through the continuous exploration and development, and train their own brand columns, and constantly surround channels locating innovation.Based on this, this paper Anhui TV’s channel locating retraces roots, comprehensive comb Anhui satellite TV channel positioning of the development course, with communication, marketing knowledge, to construct the channel positioning theory, at the same time in the case after analysis, and it will share the experience of to other provincial TV.