| From folklore, annals record, Caidiao drama to the movies, including large-scale real landscape drama, the image transmission of "Liu Sanjie" as a widely cognitive national symbol shows different characteristics combining in different historical periods and varying communication media. The image of "Liu Sanjie" has been gone through these stages:From the image of "Song of god, the Immortal" in the oral and historical records to the class hero in Caidiao drama and film, then became to a commodity symbol, thus formed to a brand symbol with the development of "Impression Liu Sanjie", now elevated to a national symbol.This article is on the evolution and transmission of both ancient and modern "Liu Sanjie" image, analyzing the specific comparison between the advantages and disadvantages of the different images transmission, then exploring the positive significance of the visual image transmission. Combined with the context of today’s visual culture propagation, this paper also puts forward to suggestions of further development and utilization of "Liu Sanjie" image and expands its value. Firstly, the whole ethnic and cultural resources in Guang xi should be integrated, a new platform of visual communication should also be built together; Secondly, the local film and television industry of Guang xi should strengthen efforts to the spread of the national culture through market-oriented operation and packaging, more high-quality film and television works with national characteristics should also create by the local media.Last but not least, this article makes a bold prediction on the future image construction of "Liu Sanjie" which will be the original germinal image, diversified images, the image fused of multiple national cultures.Through the analysis of individual case on the visual image of "Liu Sanjie", this paper will not only expand the research scope of" Liu Sanjie" in theory, but also provide experiences for the development and utilization of other ethnic visual symbols in practice. |
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