A Study On The Relationship Between Brand Image And Product Image Of Mobile Phone

Nowadays brand has become an important origin of self value for enterprises. A good brand provides more sustainable profits to manufacturers with a firm trust relationship between target consumers and itself, which has a great meaning to today's enterprises that can't simply rely on low cost to make profit. A product image which is consistent with its brand image assists consumers to form the cognition of the brand and increase the loyalty to it.Industrial design has close relationships to both brand image and product image. Product designers are required to design products according to ideal brand image to enhance the current one. Besides, to extend the range of brand image, the corporate brand image needs to be integrated into product design to increase product value.In the framework of brand, product and consumer, the study tries to combine the 3 factors from the point of product image, brand image and...